// C U S T O M E R P E R C E P T I O N
S T U D I E S
Service quality, trust and commitment are extremely important
issues in today's dynamic marketplace. Many firms find a direct
correct between customer retention and their customers’
perceptions of quality of service. Additionally, it is crucial
to have customers with high levels of trust and commitment in
order to maintain a customer retention base.
Strategic Metrics uses a variety of research methods to evaluate
a customer's perception of client's offerings. In addition, SMI
can provide customer perception information for competitors in
competing market.
