// C A S E S T U D I E S
/HEALTHCARE MARKET BENCHMARK
Problem
A physician group needed to quickly gather detailed information
about its local marketplace and competitors. The healthcare provider
wanted to understand how patients in the area perceived its services
and how their referral network worked.
Solution
Strategic Metrics implemented a detailed telephone survey of 3,000
persons in the target market. Competitive information about the
competing physician groups and our client's identity was kept
confidential during our interviews with respondents.
Results
The healthcare market benchmark revealed surprising findings to
the client about its standings in the marketplace. The study showed
what services and conveniences patients placed the most value
on.
Physicians were able to adjust the process of a patient visit
and environment to best suit their patients' wants.
An ongoing monitoring program was put into place to gauge patient
satisfaction with the new environment.
