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// A B O U T S M IFounded in 1996, Strategic Metrics, Inc. (SMI) is a full-service custom marketing research firm. Strategic Metrics has an unparallel research team of nationally recognized leaders in marketing, customer relationships, field research, e-Commerce and strategic planning. We utilize the highly trained research associates to conduct confidential market research for our clients. SMI utilizes proven analysis techniques and latest technologies to provide our clients with the most impactful research. SMI works with clients through each stage of research projects including assessment of the strategic research needs, creation of the research design, selection of research method, evaluation of sampling procedure, collection and analysis of the data, and interpretation and presentation of the findings. |
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