ABOUT US

// M A N A G E M E N T  T E A M

/ROB MORGAN, President and Director of Research
Rob is a native of Kansas. After completing degrees in biology and chemistry (Wichita State University), and pharmacy (University of Kansas), Dr. Morgan joined Presbyterian Hospital of Dallas in 1983 and later became Coordinator of Clinical Pharmacy Services. His duties included new product review and consultant to physicians. During this time he also served as a consultant to several U.S. pharmaceutical manufacturers. After completing an MBA at the University of Dallas (concentration: Finance) in 1987, he entered the doctoral program in the College of Business Administration at Texas Tech University and in 1990 completed his Ph.D.

Dr. Morgan began a program of research in the area of relationship marketing while in his doctoral studies and continues to research this important area of marketing. He also researches and publishes in the area of marketing strategy. Dr. Morgan's research has been published in the Journal of Marketing, Academy of Management Journal, Journal of Business Research, and Marketing Management. In 1995, he received the Harold H. Maynard Award for best theory paper in the Journal of Marketing. In addition to these publications, Dr. Morgan is a contributor to a forthcoming book on relationship marketing, The Handbook of Relationship Marketing and Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention. Dr. Morgan serves on the editorial review board of the Journal of Marketing and Journal of the Academy of Marketing Science. In addition, he has served as an ad hoc reviewer for the Journal of Marketing Research, Journal of Retailing, Academy of Management Journal, Journal of Business Research and several other journals.

Dr. Morgan has taught at the University of Alabama since 1990. His courses include the undergraduate capstone marketing strategy course, undergraduate courses in the areas of business-to-business marketing and channels of distribution, and doctoral seminars in marketing strategy and channels of distribution.

Dr. Morgan has served as a consultant to several organizations, including American Express, BellSouth, Smith, Kline, Beecham, and Howery & Simon.